Product Summary

Sony Ericsson has launched the Xperia Studio online entertainment platform, which is designed to enable artists and collaborators to create and share their content. The Sony Ericsson's Xperia Studio project invites creative thinkers, artists and intellectuals to use Xperia handsets to remake reality and the project aims to blur the boundaries between entertainment, technology and communications. Sony Ericsson also uses six Xperia Neos to capture a 360-degree bike ride and landscape photographer Joergen Geerds was asked to compose a unique 360-degree video uing a 3D printer, he developed a custom mount to hold six Xperia Neo phones in a ring that was welded to a mountain bike and Geerds had to convert every one of the several hundred thousand frames into JPEGs, merge them as stills and then reconvert the whole thing back into video. Sony Ericsson focuses on its values and its innovator’s image and this projects have been developed from surfers, scientists, artists and more from the likes of New York, Denmark and Australia.

Sony Ericsson launched Xperia Studio, an online entertainment platform for artists and collaborators to create and share their most innovative content. The initiative reflects Sony Ericsson's ongoing commitment to engage with consumers through high-quality entertaining content to inspire them to explore their Xperia phones in new ways. The Sony Ericsson's Xperia Studio invites creative thinkers, artists and intellectuals from collaborative artists in Denmark to astrophysicists in New York to take the range of Xperia handsets to their absolute limits and ultimately 'remake reality'. Content on the platform will be updated at regular intervals from the growing pool of contributors. The first phase of the project has seen collaborators from around the world use Xperia handsets to create content in unconventional and interesting ways – a flame-thrower camera flash, a view of the universe through the naked eye, capturing the perfect wave, creating a song from the ambient sounds of Paris and most recently capturing the extreme tricks preformed by a BMX crew in Brooklyn. Each project has been video-documented and can be viewed on the Xperia Studio platform. The project underlines Sony Ericsson's heritage as an innovator that continually strives to blur the boundaries between entertainment, technology and communications. The first round of collaborators involved in the Xperia Studio project includes:

• Illutron, a collaborative interactive art studio in Copenhagen
• Dr. Joshua Peek, a Hubble Fellow and astrophysicist at Columbia University, NYC
• Ed Sloane, a lifelong surfer and innovative surf photographer from Victoria, Australia
• Annabel Linquist – an artist and musician from New York
• Torey Kish – an extreme sports enthusiast from Brooklyn

Videos:

Go Wide Or Go Home: Joergen Geerds used Xperia neos to record Mark Sevenoff’s ride down Slickrock Trail in 360 degrees. You can use your keyboard to watch every angle of it.Watch the 360 video now


Scanned: Torey Kish rides with "Act Like You Know," a BMX crew known for their web videos, riding trailers, and interviews. But now they’re showing off in a whole new way.


The Invisible Universe: What color is the night sky? Black? Sure, to the untrained eye. But with Xperia arc and Dr. Peek’s latest app, you can view the heavens in all their invisible glory: X-rays, gamma rays, far infrared, and more.


A Boatload of Inventors: It’s not the set-up for a joke — Illutron’s Collaborative Interactive Art Studio is literally on a boat. Which is where they hosted a three-day Xperia Studio Hack-A-Thon for code crackers of all levels. With flamethrowers.


Patch A Signal: The sampled micro-beats made from everyday sounds arranged by Bel Linquist into an interactive music video. Enjoy this love song backed by the sounds of the City of Lights.