Product Summary

Fujifilm has launched its latest X series camera, the Fujifilm X-S1, billed as the reinvention of the bridge camera, which packing a 12-megapixel sensor, 26x optical zoom and up to 10fps continuous shooting, the X-S1 has both an adjustable 3-inch display. The XS-1 sports a Super Macro Mode for focusing down to a rather intimate single centimeter and the X-S1 will also record H.264 full HD (1920 x 1080) video at 30 frames per second. Fujifilm X-S1 will be available for £699 in the UK in February of 2012 and pricing fhe US has been revealed at this time.

The Fujifilm X series of premium cameras has a third model, the X-S1, due for UK launch in February 2012. The XS-1 represents a new breed of bridge camera. Featuring a Fujinon 26x optical zoom lens through to the EXR sensor technology found in the X10, the X-S1 puts the photographer in control. The X-S1 is the ideal camera for the safari and travel photographer – offering superb image quality, extensive zoom range and superior handling. The centrepiece of the X-S1 is the superb Fujinon 26x optical zoom lens. Offering a range of 24-624mm (35mm equivalent) it caters perfectly for every photographic need and features a bright f/2.8 maximum aperture at the wide-angle setting. This optical range is boosted further by Fujifilm's Intelligent Digital Zoom capability, which effectively doubles the focal range without the drop in picture quality traditionally seen on older digital models As a result, the X-S1 offers users an incredible 52x zoom range of 24-1248mm (35mm equivalent). Optically, the Fujinon lens comprises 17 glass elements, which includes four aspherical elements and two ED lenses, to deliver images with superb edge-to-edge sharpness and amazing clarity. The lens' construction is also of the highest standard, featuring metal cams for smooth zoom control and fast, precise framing. The X-S1 is also ideally suited to capturing subjects close up. In standard mode, the zoom focuses down to 30cm, but by selecting Super Macro Mode, users can focus down to just 1cm for frame-filling close-up images. Furthermore, the lens' aperture is made up of nine blades for excellent bokeh effect photography. The X-S1 features the same 2/3-inch 12 megapixel EXR CMOS sensor as the X10 which guarantees high quality images regardless of the lighting conditions. The unique EXR CMOS technology pioneered by Fujifilm allows the user to switch between three modes – High Resolution, Wide Dynamic Range and High Sensitivity/Low Noise - depending on the lighting conditions or leave the camera to make its own choice in the Auto EXR mode.

Coupled to the EXR CMOS sensor is a Fujifilm high speed EXR processor, which offers a minimal shutter lag of just 0.01sec and a high speed continuous shooting capability. The X-S1 also takes high-quality movies. It captures Full High Definition (1920 x 1080 pixels) video with stereo sound at 30 frames-per-second. The X-S1 offers a powerful combination of high quality electronic viewfinder and rear LCD, with the 0.47-inch electronic viewfinder (EVF) featuring 1.44 million pixels for superb image clarity with a wide viewing area of 26 degrees to reduce eye strain. The rear mounted high quality, tiltable three-inch LCD screen features 460,000 pixels to make it easier for users to scroll through menus, assess exposure accuracy and view images. The LCD also offers a useful Daylight mode that overcomes the problem of viewing the screen in bright conditions. The X-S1 offers a superb level of functionality whether users want to make picture taking as simple as using a compact or as involved as a fully-manual digital SLR. For simplicity, the X-S1 will assess the subject and then select the relevant scene mode for the perfect result, automatically switching the EXR CMOS sensor accordingly. The XS-1 can also calculate whether an image contains a person, features backlighting or has any subject movement. ISO settings are taken care of too by the Auto ISO mode. Photographers after full control are well catered for with the X-S1. The camera offers a full range of conventional shooting functions (program/aperture-priority/shutter-priority/manual), plus users can also fine tune levels of colour, image sharpness and tone. Additionally, the X-S1 provides four auto bracketing options, eight Film Simulation and white balance functions and a Raw file format. Due to be launched in February 2012 in the UK, the X-S1 will have an estimated selling price of £699.